Melissa Avalon Melissa Avalon

The Power of Simplicity

In a world where first impressions matter, keeping your brand simple is the key to standing out. Discover why using just 2-3 fonts, sticking to a core set of colors, and designing a timeless logo can transform your business. Learn how a cohesive, streamlined brand not only builds recognition but also boosts trust and engagement. Ready to take your branding to the next level? Let’s dive into the power of simplicity!

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Melissa Avalon Melissa Avalon

7 Sassy Online Tools for any Small Business

Navigating the entrepreneurial journey is no cakewalk. Wearing multiple hats and mastering tasks you may not adore can be overwhelming. Luckily, there's a silver lining – easy online tools that effortlessly handle business management, marketing, accounting, and copywriting. These tools not only simplify your workload but also save precious time, allowing you to maintain consistency effortlessly. If I may make a bold suggestion, dive into these easy online marketing tools for entrepreneurs – they're the game-changers you need to make your entrepreneurial life a breeze!

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Melissa Avalon Melissa Avalon

Color Matters

When launching a brand, color matters! In fact, color is one of the most important aspects of a brand. It’s not just picking a great color palette that you love, it’s about picking the right combination of colors which will not only give your brand a beautiful aesthetic but also communicates your brand’s personality traits to your audience. Click to learn more about color and how to choose the best palette for your brand.

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Melissa Avalon Melissa Avalon

Branding Is More Than A Logo

The term "brand" originally came from an Old Norse word “brandr” which meant “to burn”. It was in reference to farmers using hot wood or iron to place a mark on their cattle over 4000 years ago. The idea of a "brand" has evolved over the years. From the Trade Mark Registration Act in 1875 which allowed companies to officially own their logos and names to our present-day where the idea of a brand has become much more than just a name or a symbol.

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Melissa Avalon Melissa Avalon

Working Smarter Not Harder

If you're running a business, it's important to have a support team that can help you keep things running smoothly. And while there are all sorts of different roles that can be helpful, there's one in particular that you might not have considered: an OBM, or Online Business Manager. Learn more about how an OMB can support you and your business's success.

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Melissa Avalon Melissa Avalon

Relationship Marketing Magic

According to The Nielsen Corporation, a global provider of market research, 92% of people trust recommendations from friends and family over any other form of advertising. Sounds crazy, right? The truth is, approximately 70% of any new business’s customers will come from referrals or recommendations made by existing customers, influencers, or fans. What are there not the same I don’t understand why they are lining up. This doesn’t make any sence to me and I am confused

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